Pronovias Opening in Rome

The Spanish fashion house Pronovias hired the business event photographer Alessandro Della Savia for their opening on the new store in Rome, their second flagship story in Italy, besides Milan.
The event was celebrated with an exclusive cocktail with lots of music and VIPs, between the streets via del tritone and via Traforo, inside a historical building that hosts the seat of the newspaper Il Messaggero.

There were many celebrities participating in the soiree, together with the maison’s president Alberto Palatchi and creative director Hervé Moreau. Thanks to the organization of Ilaria De Grenet, Gaia Rebecchini and Aurelia Musumeci Greco we were able to meet Melissa Satta, Patricia Manfield, Romina Carrisi, Anna Safronick, Anna Marzotto, Nathalie Rapti Gomez and many more Italian VIPs, among whom where also Giacinta Ruspoli, Pilar Abella, Marco Basile, Simona Branchetti, Ascanio Balbo and Tommaso Rinaldi.

The new Pronovias boutique has seven windows, but it is an exclusive and confidential environment, divided into five rooms with nine fitting rooms, making overall 250 square meters. It hosts the collections of Atelier Pronovias, Pronovias and Pronovias Cocktail, together with their collection of accessories.